BRIEF
New event series are coming to town. Norden Wave – contemporary Nordic electronic music event series is orientated in to trendy, urban audio-lovers with passion for electronic music.
SOLUTION
We came up with simple yet edgy concept for a logo of four-and a-half crossing lines forming a NW symbol. Symbol alone became powerful identity element in all visual communication as well as combined with performing artist’s photographs. Branded merchandising like buttons, snowcaps and sweaters were bestsellers during the events.
CLIENT FEEDBACK – “When Baltic and Scandinavian countries will join to form one big Nordic country, NW symbol will become an official cote-of-arms.”
