Barbora.lt is an online grocery store. Our task was to create launch campaign for print and web medias. The problem was that people do not trust online groceries so much because they believe no one will pick their fruit as good as they do it themselves. It was obligatory to communicate freshness and the type of service had to be readable as well.
We thought “Why not to tell that this is just another form of good old shopping. As if people were doing it themselves. The only difference is that in the supermarket they pick their goods with hands and online – with cursor arrow.” And so we did.
Barbora.lt – The fresh way of shopping
