BRIEF
Well known traditional rap band G&G Sindikatas organizes one-off event to promote their new upcoming album. Rap band performs with other local music stars in duo mode performing their songs in different format. The inspiration of concert’s concept came up from “Boardwalk Empire” serial.
SOLUTION
Retro styled communication visual with main slogan – “Laikas keistis” (‘Time to change”) mimics 30′s gangster book covers and movie posters. Gangsters, bootlegging, speakeasy and jazz were common at the times.