Surfhouse is a local extreme sports shop specialising in board sports (surfing, kitting, snowboarding etc.). They had a logo featured a ‘windsurf vortex’ which had awareness and was accepted by customers and community, but the type was outdated and generic. They had no identity and visual elements for communication. Our goal was to create original and dynamic logo and identity which will fit industry’s spirit.
SOLUTION
We used well known ‘windsurf vortex’ as a core and ‘wrapped’ it in unique, aggressive type.
