BRIEF
Local beer brand UTENA is a direct association with summer, mid-summer fest and BBQ in the country. Special edition can was chosen to celebrate summer and all related entertainment. Message: Outdoor Fun.
SOLUTION
Can is a mini world. We wrapped can with illustrated summer entertainment scenes starting from BBQ to diving, from corporate brand’s air-ballon to mid-summer’s rain. It’s impossible to drink 0.5l at once, they say, so it is a great opportunity to explore all scenes while enjoying your beer. You can even spot a naked woman if you’re attentive enough. Find it yourself!
COLLAB with Adell Taivas Ogilvy and designHotel.
